Designing for Humans and Machine in the 21st Century.
In June 2018, the IBM board of directors, including CEO Ginni Rometty, visited IBM Studios Austin. To mark this special occasion, Phil Gilbert, General Manager, Design, commissioned five of IBM’s best visual designers to each create a poster as part of a series. The posters were displayed prominently in the studio and were viewed by the board during their tour.
The main topic of the board's visit was "advancing A.I.," so the poster should somehow reflect the theme of Designing for humans and machines in the 21st century.
The main topic of the board's visit was "advancing A.I.," so the poster should somehow reflect the theme of Designing for humans and machines in the 21st century.
My poster was inspired by the computer scientist and digital activist Joy Buolamwini’s research Gender Shades: Intersectional Accuracy Disparities in Commercial Gender Classification. Her paper reveals the bias present in facial recognition softwares; According to Joy, bias in this context is defined as having practical differences in gender classification error rates between groups; IBM had the largest gap in accuracy, with a difference of 34.4% in error rate between lighter males and darker females.
This poster is about visibility and data responsibility.
This poster is about visibility and data responsibility.



Thank you. Obrigado. Thank you. Obrigado. Thank you. Obrigado. Thank you. Obrigado. Thank you. Obrigado. Thank you. Obrigado. Thank you. Obrigado. Thank you.

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